Social Media Marketing recipes
Effective content marketing relies on a fresh and innovative approach to take advantage of a constantly changing business environment. Content marketing is most successful when directed specifically to a prospect’s particular needs and way of absorbing information – whether this is through traditional methods such as a direct mail out, or through social media channels such as blogs or Twitter. You can use this content to build the content of your web site.
Take advantage of the fact that consumer behaviour is evolving as we all adapt to new technologies and modes of communication. Your business’ ability to take advantage of new technologies allows you to target specifically tailored information directly to businesses likely to be interested in what you have to offer. A strategically planned campaign is more efficient, and ultimately more effective, than one which is generalised. An effective mechanism to distribute information is crucial – good quality information still needs help to find its way to the target audience. Over time, particularly with the rise of social media, you will be able to build up a solid network where not only is information channelled from your business to prospective clients, it is distributed continuously within multiple professional networks. Hence, your pool of potential customers continues to grow without the expense of a traditional ongoing marketing campaign. Moreover, people are often more likely to approach a company that has been professionally recommended by a friend or colleague, and social media is an effective (and cost-effective) way of promoting this. Whichever communication channel you use, consistently good quality, relevant content is the key and, once you build a reputation as a reliable, trustworthy source of valuable information, your job is more than half done.
We’ve all heard people talking about it: ‘social media is the future’ has been a common cry in business and marketing circles alike. Well, social media is no longer the future, it is the present, and if you’re not harnessing its power, I’m afraid you’re being left behind. The funny thing is, social media is something that is inherently intuitive to use – all it takes is for someone in the company to learn content management software, think about what you want to talk about and – hey presto – you’ve got a blog! There are so many ways you can let social media marketing work for you, saving you time, money and effort. And, most importantly, taking you directly to your customers’ (virtual) front door.
Email marketing or EDM is a great way to stay top of mind and in touch with your consumers. It’s a cheap, efficient and instant way to let the public know about your offerings. It is also trackable, which means that unlike doing a letterbox drop or other form of snail mail, you’re able to quantify exactly which emails made it through, and which were tossed in the virtual rubbish bin. You can also gauge which headlines or email headlines got the highest ‘click-through’ rate, which can tell you exactly what your consumers are and are not interested in hearing about.
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